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Research and White papers

Explore our research and white papers to gain insights into the Expedia Group marketplace.

The Importance of Online Guest Engagement

The Importance of Online Guest Engagement

The Importance of Online Guest Engagement

20 NOVEMBER 2017 | by PREETHI RAMANI    icon-download20
Online Travel Agencies (OTAs) are a leading resource for travel planning, and they remain prevalent throughout the booking path. Which is why understanding the traveler journey leading up to a trip, and throughout, is a fundamental part of managing guest relations and maintaining a hotel’s online reputation.

The Power of Package Bookings for Hotels

The Power of Package Bookings for Hotels

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The Power of Package Bookings for Hotels

13 APRIL 2017 | by MARCO TAGLIATTI    icon-download20
Hotels are always looking for new ways to drive demand – and packages are a solid way to do just that. Combined hotel, airfare and/or car bookings, offer valuable benefits to hotels, as well as consumers, but there’s a lack of industry information around how hotels can strategically manage this demand.

Hotel Images Matter

Hotel Images Matter

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Hotel Images Matter

6 JANUARY 2017 | by ADAM ANDERSON    icon-download20
Robust hotel descriptions, a good collection of reviews and nearby points of interest all help the customer decide whether the hotel is right for them. Rounding this list out is compelling imagery, which can have a profound impact.

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