Research and White Papers
Explore our research and white papers to gain insights into the Expedia Marketplace.
Data shows higher ADR, faster growth than traditional hotel business.
Evolving customer engagement trends and interaction with online resources during the travel path to purchase continues to impact how consumers shop for and book their trip – and how hotels can best market to their target audiences.
Hotels are always looking for new ways to drive demand – and packages are a solid way to do just that. Combined hotel, airfare and/or car bookings, offer valuable benefits to hotels, as well as consumers, but there’s a lack of industry information around how hotels can strategically manage this demand.
Robust hotel descriptions, a good collection of reviews and nearby points of interest all help the customer decide whether the hotel is right for them. Rounding this list out is compelling imagery, which can have a profound impact.
Expedia’s Marketplace offers a one-stop shop for consumers to search for and book various hotels based on rate and availability for the dates and location travelers are interested in.
Written and published by PhoCusWright, the purpose of this paper is to explain the role of OTAs in the travel landscape as a significant and effective marketing and distribution channel.