Online Travel Agencies (OTAs) are a leading resource for travel planning, and they remain prevalent throughout the booking path. Which is why understanding the traveler journey leading up to a trip, and throughout, is a fundamental part of managing guest relations and maintaining a hotel’s online reputation.
Evolving customer engagement trends and interaction with online resources during the travel path to purchase continues to impact how consumers shop for and book their trip – and how hotels can best market to their target audiences.
Hotels are always looking for new ways to drive demand – and packages are a solid way to do just that. Combined hotel, airfare and/or car bookings, offer valuable benefits to hotels, as well as consumers, but there’s a lack of industry information around how hotels can strategically manage this demand.
Robust hotel descriptions, a good collection of reviews and nearby points of interest all help the customer decide whether the hotel is right for them. Rounding this list out is compelling imagery, which can have a profound impact.