Marketplace Visibility

Understand the science of sort order

Maximize your Exposure

Every day, millions of travelers visit the Expedia group websites to shop for their travel needs. Taking into account a traveler’s search criteria, the Expedia Marketplace delivers the best hotel search results in the industry to ensure that travelers find the most relevant properties and deals each time they search. Understanding the factors that influence your display can help you optimize your visibility and can boost the bookings we generate for your property.

Visitors

Monitor the page visits you are receiving in comparison to your competitive set, and take action to help improve your visibility.

Conversion

Appeal to more travelers with quality content and good guest relation practices that help drive traffic and increase bookings.

Guest Value

Target high value guests with add-on services, package promotions and more to increase your per guest revenue.

%

higher Average daily rate

ADR for package stays were 20% higher on average than standalone bookings.

Expedia, Inc. 2016

Package Promotions 

Improve your property’s visibility and increase your per guest value.

Packages, or combined hotel, airfare and/or car bookings, offer valuable benefits to you, as well as travelers. Travelers booking packages typically stay two times longer, book further in advance and have a lower cancellation rate than standalone hotel bookings, providing you with more opportunities.

More than half of consumers who search for both a flight and hotel within a 90-day period start their search with a flight

Package bookings are paid for in advance, so the consumer likely has more funds available to spend on-property

Package Promotions

Improve your property’s visibility and increase your per guest value.

Packages, or combined hotel, airfare and/or car bookings, offer valuable benefits to you, as well as travelers. Travelers booking packages typically stay two times longer, book further in advance and have a lower cancellation rate than standalone hotel bookings, providing you with more opportunities.

More than half of consumers who search for both a flight and hotel within a 90-day period start their search with a flight

Package bookings are paid for in advance, so the consumer likely has more funds available to spend on-property

%

higher Average daily rate

ADR for package stays were 20% higher on average than standalone bookings.

Expedia, Inc. 2016

Value Add Promotions

Appeal to travelers without discounting your rates. 

Value Add Promotions are a unique way to help increase bookings and on-property spending by guests. Incentivize travelers to choose your property without the need to discount your rates and drive more revenue to other property services such as dining and spa, or premium room types.

Maintain your Average Daily Rate

Help drive revenue to onsite amenities and services

Accelerator 

Help optimize your visibility on the Expedia group websites.

Use Accelerator to help increase your visibility during the times you need it most. Accelerator gives you the option to increase compensation, just one of the many factors influencing your visibility in the Expedia Marketplace, for select dates.

Total flexibility and independent control to adjust or delete as your needs change

Preview potential impacts based on current market conditions

Accelerator 

Help optimize your visibility on the Expedia group websites.

Use Accelerator to help increase your visibility during the times you need it most. Accelerator gives you the option to increase compensation, just one of the many factors influencing your visibility in the Expedia Marketplace, for select dates.

Total flexibility and independent control to adjust or delete as your needs change

Preview potential impacts based on current market conditions

Guest Engagement

We recently sat down to talk guest engagement with Stephanie Cloud, Director Leisure Sales & Marketing at MGM Resorts International.

What Our Partners Are Saying

Value Add Promotions are a great way to encourage a guest to book with us, while keeping our average daily rate strong. They allow guests to get more excited about their upcoming experience, while helping us grow our conversion.

ROBERT L.

Vice President of Hotel Revenue Optimization and Customer Care

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