Not sure what cookies are or what they do? Pay close attention; this page will tell you everything you need to know about cookies, as well as teach you how you to manage them on your computer. Let’s start with the most frequently asked question…
1. What is a cookie?
In short, a cookie is a small text file that is placed on your computer or mobile device to help ensure that you get the best possible experience when you visit a website.
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Cookies allow us to improve the website’s content, functionality and speed, while their tracking ability also helps us to understand your likes and dislikes, which means we can respond quickly and adapt the site accordingly.
In fact without cookie placement, a website cannot remember your preferences or registration details for your next visit.
The important thing to remember about all of this is that whilst some cookies are used to track your use of our website, they cannot be used to identify you personally or tell us who you are.
Here’s a snapshot of all of the cookies we use on join.expediapartnercentral.com, expediaconnectivity.com, and discover.expediapartnercentral.com along with a snippet of information about what they do.
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3. What cookies does Expedia Group use?
First and third-party cookies
There are many different types of cookies and at join.expediapartnercentral.com, expediaconnectivity.com, and discover.expediapartnercentral.com, we use them all. Those set by us are called ‘first-party cookies’. Those set by our partners and suppliers are called ‘third-party cookies’.
Third-party cookies enable visitors to our website to see and interact with content such as videos and advertising provided to us by other companies. The same cookies can also help us with website analytics. More on that a little later.
Session and persistent cookies
As with most websites, we also use ‘session cookies’, which exist only for the length of time that you visit our site and are deleted once you close your browser, along with ‘permanent cookies’ also known as ‘persistent cookies’ which remain stored on your browser ready for use the next time you visit our website.
These are required to help you access secure areas (such as your partner account pages). Essential cookies are critical because you can’t access these services without them.
Performance and functionality cookies
These cookies ensure the display of handy features such as maps and videos. We love them because they help to enhance the performance and functionality of our website, and we want the time you spend on our site to be both useful and engaging.
Analytics and customization cookies
We use analytics and customisation cookies to gather information on how the website is being used by our visitors and to discover how popular our marketing campaigns are. We also use the data we get to help customise the website for you and make the content you see as relevant as possible.
Advertising cookies are used to ensure that we only show you the adverts and messages we think you will want to see. Cleverly, they also help us to restrict the number of times you see the same advert, ensure the ad is properly displayed.
Social networking cookies
As the name suggests, Social Networking Cookies allow visitors like you to share our pages and content through third-party social networking websites. Why not put them to the test and share this page when you finish reading it?
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4. How can you manage cookies?
We hope you’re now feeling confident about what cookies can do, and how we use them at Expedia Group to improve your website experience, but we know that you may want to manage your cookies from time to time so here are some tips!
Most advertising networks offer you a way to opt out of targeted and online behavioural advertising. If you’d like to find out more information on how to opt out visit Your Online Choices website.
5. Online Behavioral Advertising Cookies
Expedia Group adheres to the European Interactive Digital Advertising Alliance (“EDAA”) Principles. For more information about the EDAA, you can visit the EDAA website. If you wish to make a query or complaint about our use of online behavioural advertising cookies, please use the details listed in the “How to contact us” section below.
Expedia Group does not process sensitive personal data for the online behavioural advertising purposes. We do not target anyone under the age of 16 on our website in general, nor for online behavioural advertising purposes.
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6. How to contact us
Now you know almost everything there is to know about cookies…job done.