Victoria hotel sees 35% rise in overall revenue with Expedia PartnerCentral
In 1979, Sooke Harbour House in Victoria, Canada, opened its five guest rooms to the public. Today, it has grown to 28 uniquely inspired rooms, an art gallery, and full service spa.
When Kate Saunders joined the team at Sooke Harbour House, she quickly realized the property suffered from dated technology, which directly impacted the property’s visibility and ability to bring in more bookings. Revenue management at this charming island hotel consisted of setting prices for the next year, and then never revisiting them. It was clear to Kate that they were leaving money on the table with poor revenue management. Keeping in mind the community and local artists that made the House what it is today, something had to change.
When Kate’s colleague, Amanda Sannella, returned from Expedia’s Victoria Partner Forum, she was eager to sign on to Expedia PartnerCentral (EPC) and explore the new tools for Sooke Harbour House. Once they accessed EPC, Kate and Amanda saw that there was huge opportunity to grow their business exponentially and improve the guest experience at Sooke, through different tools.
“We have enjoyed the ability to communicate directly with our guests by the use of real-time feedback and EPC conversations and I am guilty of checking this as late as 11 o’clock at night.”
Being able to address guest needs instantly with EPC allows Amanda to be much more efficient and in-tune with her guests’ needs, creating a more memorable experience.
When it came to revenue management, once Kate began using Rev+, she was able to reach a broader audience and saw a staggering growth in their occupancy and revenue.
“In the first year of our partnership, we grew annual occupancy by 15% overall. In the second year it went up another 8%. We are now coming off our best year since 2006 and anticipate to finish the year with overall revenue up 35%.”
Looking ahead, visibility will be key as Sooke Harbour House look to drive exposure to their new spa and art gallery. By utilizing EPC’s portfolio of tools to its fullest with Merchandising campaigns, international and domestic promotional campaigns and Travel Ads, they hope to continue to drive up their occupancy and revenue by showcasing the property’s unique character.
In the first year of our partnership with Expedia and using Rev+, we grew annual occupancy by 15% overall. In the second year it went up another 8%. We are now coming off our best year since 2006 and anticipate to finish the year with overall revenue up 35%.
SOOKE HARBOUR HOUSE