Boutique hotel on track to surpass revenue and booking goals in 2017
Marco Island, Florida is known as a luxury vacation destination, flooded by an older, affluent clientele, as well as several families during spring break. At the boutique 93-suite resort Marco Beach Ocean Resort, revenue management is run by Chelsea Kolenda. Chelsea, someone new to revenue management, had to deal with the daily challenge of an incredibly time consuming manual process to track and report on her competitors. Her manual processes were keeping her from looking for strategic opportunities to address changing market conditions. Chelsea wanted to manage her time more efficiently and be better informed when it came to making revenue management decisions for her property.
Every single day, the first thing Chelsea does when she comes into work is access Expedia®’s Rev+, Expedia’s free revenue management tool, on Expedia® PartnerCentral (EPC). With the ability to quickly view pricing changes in the market for her customized competitive set, alongside market demand reports, Chelsea has more time to evaluate the trends in her market that are highlighted and communicated by Rev+ and her Market Management Team.
The Market Management Team, or as Chelsea puts it, her “best friends”, are in constant communication with her, whether that be to raise awareness on trends in market or ensure promotions are highlighted to get earlier bookings during a shorter season in 2017. With the combination of the Rev+ reporting platform and local expertise of the Market Management Team, Chelsea has felt more informed and stronger in her role at Marco Beach Ocean Resort, while being on the path to achieve and pass their revenue and booking goals for the year.
To hear from other satisfied hotel partners using Rev+, check out this video.
Rev+ has benefited me. It has helped me become a stronger revenue manager, making those smarter decisions, not only for myself, but for my property.
MARCO BEACH OCEAN RESORT