Introducing EPC Points of Interest
When planning a trip, travelers first select their destination and then they select their hotel. Hotel location is critical to travelers making a booking decision and our partners are the local experts who can help travelers decide which hotel is most appropriate for them based on the experience they would like to have.
Introducing New Points of Interest (POI) in EPC
With our completely redesigned Points of Interest in EPC, our partners can now include local experiences in their value proposition to travelers who shop on Expedia.com and Hotels.com. Watch our latest EPC Product Team video featuring Nathan Rohm, Product Manager for EPC Points of Interest, and learn why his team built this new feature for our partners:
Get to know Points of Interest
Differentiate your property in the Expedia Marketplace
Partners can now curate the Top 10 Points of Interest (POI) for their property. We generate a Top 10 list for each property based on a number of factors such as distance and popularity. Partners can delete POI that aren’t relevant and add new landmarks that are. They can even create new Points of Interest that don’t currently exist in our Expedia database by searching Google places.
Appeal to destination travelers
Creating a custom list of POI is incredibly powerful. Imagine you have a property in Kentucky bourbon country. The POI list that we auto-generate for you might include everything from a local park to the nearby airport – but what if you know that the majority of your guests book your hotel so that they can tour the local bourbon distilleries? With EPC Points of Interest, you can now add each local distillery as a POI, which will include a local map showing the proximity to your hotel and calculate the distance in miles.
Learn more about improving your property content and differentiating your property in the Expedia marketplace.
SR MARKETING MANAGER
EPC PRODUCT MARKETING
Location is key, especially for leisure travelers. They want to experience the best our city has to offer with the limited time they are here.
DIRECTOR OF SALES AND MARKETING
INN AT THE MARKET