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Transforming the conference industry – one meeting at a time

If you’re a hotel event planner, you know that the process of planning meetings and conferences is very manual, inefficient, and time-consuming for you and the hotel. Well, Expedia is here to help!

Last month, we announced a strategic agreement with Best Western that is transforming the future of the meeting and conference industry. This new collaboration will result in the adoption of Expedia’s innovative MeetingMarket software by more than 200 Best Western Hotels across Germany, making Best Western the first global hotel brand to adopt this white label technology.

The MeetingMarket software is the first of its kind: not only can customers instantly check availability and pricing information, but they can also independently configure and book meeting rooms, accommodation, food and equipment with just a few clicks. The platform accelerates and simplifies a process which has been largely manual, inefficient and time-consuming for hotels and event-planners. Additionally, hotels are provided with the tools to monitor and manage their meetings, incentives, conferences and exhibitions (MICE) sales more effectively with detailed performance reports and data on their competitive set.

Carmen Duecker, Deputy CEO Best Western Hotels Central Europe, is a fan. “This agreement shows how we can successfully and strategically customize innovations for the benefit of our customers and hotels. The way in which we work with Expedia is evolving and we look forward to seeking new ways to build on our relationship.”

We have been trialling in Germany for the past year with more than 300 hotel partners, allowing them to offer guestrooms and meeting space to travel bookers through the site.

From early 2017, MeetingMarket will start being integrated into Best Western’s homepage,, allowing it to conduct meeting and conference business using Expedia’s technology.

Cyril Ranque, Expedia’s President of its Lodging Partner Services group is bullish about the opportunity. “Expedia MeetingMarket has been born out of our test and learn culture in which we’re continually seeking out solutions that meet the needs of our partners and consumers. It presents a huge technological leap from the manual, inefficient processes that still exist widely within the hotel meetings industry. We’re hugely excited about this new collaboration with Best Western, which sees us harness our expertise in technology for the benefit of our partners.”

Tags: MeetingMarket, Hotel Brand Partnerships, MICE




“Expedia MeetingMarket has been born out of our test and learn culture in which we’re continually seeking out solutions that meet the needs of our partners and consumers.”



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